A Rookie’s Rough Start in the Real Estate Game Jake Collins had imagined a thrilling career in real estate—closing deals, handing over keys, and celebrating with happy clients. But six months into his new job, reality was far from what he had envisioned. Instead of selling homes, he was drowning in cold calls, awkward meetings,…
Category: Sales
The Death of the Demo: Why Gen Z Buys During TikTok-Style Micro-Interactions – Akhil Gorantala
The way we sell is evolving—and fast. Traditional, lengthy demos and Zoom presentations are losing their appeal to a new generation of buyers. Gen Z, raised on the rapid-fire content of TikTok and other short-form video platforms, now expects quick, engaging, and authentic interactions. In this era of micro-interactions, a 60-second persuasive pitch can make…
How to Sell to CEOs Without Getting Ghosted – Akhil Gorantala
Selling to CEOs can feel like navigating a minefield—one misstep and you risk being ghosted. With their schedules packed and their attention in high demand, CEOs prioritize time above all else. In today’s fast-paced business world, your sales pitch must be not only compelling but also concise, personalized, and informed by real insights. In this…
The Future of Sales: Using AI to Predict Customer Behavior (and Close More Deals) – Akhil Gorantala
The sales landscape is undergoing a radical transformation. Gone are the days when intuition and manual outreach ruled the day. Today, machine learning models and predictive analytics are at the forefront of sales innovation, enabling companies to forecast trends, prioritize leads, and automate follow-ups with unprecedented precision. In this post, we explore how AI is…
The Rise of the ‘Non-Salesperson’: How Introverts Are Dominating Closes in 2024 – Akhil Gorantala
Sales has long been painted as a game for the extroverted—loud, aggressive, always “on.” But in 2024, the tide is turning. A new breed of salesperson, often overlooked and underestimated, is rewriting the rules of the close. Introverts, with their quiet confidence and thoughtful approach, are emerging as top performers in industries ranging from SaaS…
Why Your CRM Is Lying to You (and How to Fix Your Pipeline) – Akhil Gorantala
Your CRM is the backbone of your sales operation—a trusted repository of deals, customer interactions, and forecasted revenue. But what if it’s not as reliable as you think? Many sales teams fall into the trap of a “vanity pipeline,” where inflated numbers and premature deal statuses paint an overly optimistic picture. In today’s complex sales…
The Silent Close: How to Make Prospects Beg to Buy – Akhil Gorantala
In the competitive world of sales, closing a deal can sometimes feel like a high-stakes game of chess. While many strategies revolve around persistent follow-ups and detailed demos, one technique—often overlooked—has the power to turn hesitant prospects into eager buyers. This is known as the Silent Close, a subtle yet effective approach that leverages reverse…
Sales Scripts Are Dead. Here’s How to Train Your Team to Think Like Improv Actors – Akhil Gorantala
In today’s fast-changing sales landscape, rigid scripts are becoming relics of the past. Buyers expect authentic, dynamic conversations—not a rehearsed monologue. The solution? Train your team to think on their feet, just like improv actors. By adopting improv techniques, your sales team can handle objections with ease, navigate unpredictable conversations, and create genuine connections that…







