You can scoff all you want, but it’s time to stop making fun of TikTok and start taking it seriously. What was previously the domain of young adults online is now widely used by people of all ages.
There, millions of individuals lose track of time as they scroll through material indefinitely. You’re missing a huge scoring opportunity if you aren’t promoting your brand here.
This, then, is the complete resource for promoting your business on the video sharing platform TikTok. You’ll find out what sets it apart as a platform, who uses it, what kinds of content work best, and most importantly, how to steer users away from it and onto your landing page.
Isolating TikTok’s Unique Selling Points (And So Powerful):
Short-form content like that seen on TikTok and Vine was seen as condescending by many, especially those who had long since left their teenage years behind. You do realise that the advent of TikTok marks the final days of civilised humanity, right? Wrong.
Gambling on content that only lasts 30 seconds is simple. Even if the film doesn’t change your life, the amount of time you’ve invested is little. Traditional content types including blog posts, ebooks, movies, and white papers are getting increasing attention.
TikTok videos are effective precisely because of their brevity. If you come across one you don’t like, you may easily skip over it in a matter of seconds. The auto-plays and auto-loops are the app’s second sleight of hand. They never let up, leaving you desperate for more amusement.
The purpose of social media is to keep you actively engaged and scrolling. In this respect, TikTok is without peer. TikTok’s strength is in its short videos, but the platform may experiment with longer content in the future.
It’s like when a close friend or family member unexpectedly brings you a gift you’ve been wanting but hadn’t realised you needed. It’s likely that you’ve gone on YouTube intending to watch a movie teaser, only to end up 45 minutes later looking up chicken tikka masala recipes. It’s okay, it happens to the best of us.
The last thing to keep in mind is that you have probably seen TikTok material even if you don’t have the app, and that you’ll likely see it again. This is just how open the world wide web can be. Popular videos from TikTok are often shared on other popular sites including YouTube, Facebook, Instagram, Twitter, and WhatsApp.
Who Utilizes TikTok?
TikTok has been downloaded over 3.3 billion times as of last year, and it now has over 1 billion active monthly users and over 1 billion video views every day.
It’s worth noting that women make up 59% of TikTok’s user base. Women, especially those in the prime marketing age range of 19-29, can be found here.
Throughout the epidemic, its popularity skyrocketed. In terms of both audience size and the range of people who make up that audience. Adult usage has surged 5.5-fold in the last 18 months.
Under 18: 28%
19-29: 35%
30-39: 18%
39+: 19%
With an interaction rating of 17.99%, these new, mature users are not merely observers. They are working on producing original material.
A Guide to Understanding the Algorithm:
Successfully promoting content on TikTok requires an in-depth familiarity of the platform’s algorithm. You don’t need to be a math or code whiz either, though. You need only make use of your common sense, intuition, and some creative problem-solving skills.
Location determines initial exposure. Beyond that point, one’s level of exposure is contingent on their performance inside a small group. The term “performance” conceals a great deal of nuance. The number of views, likes, shares, comments, and saves all factor into an unknown formula.
On social media platforms like Instagram and Facebook, hashtags aren’t exactly in style. In TikTok, though, hashtags are a major part of user interaction. It’s also odd that volcanoes that have been thought to be inactive can suddenly erupt. That is to say, vintage TikToks have the potential to become popular once again.
What Kind of Content Is Effective (and How)?
Here are some of the most reliable methods for reaching your target audience with TikTok marketing.
Integrated marketing campaigns:
One of the most common ways to promote a product or service is through in-feed advertisements. You can buy screen real estate just like you would a newspaper ad or a TV commercial.
This strategy is effective because it ensures that your message will reach the people you want to reach. It’s expensive, and customers may resent that your brand is ruining their flow.
Sadly, at this time Tiktok ads cannot make use of keywords. Yet, if you want your advertising to stand out, a neat method is to have your material shown in the “search” part, ahead of the “what others look for” portion.
Like with well-optimized keyword placement, this will bring your brand into the feeds of your target demographic.
And now that you’ve got an impression of your brand in front of the appropriate person at the right time, it’s time to nail the content. In the same way that individuals tend to overlook traditional forms of advertising that interfere with their in-app experience, they are also likely to dismiss a generic “please buy” piece.
The key is to create content that focuses on helping your audience overcome obstacles on the path to success. Once you have their attention, you can use a call to action to send them to your landing page, where they may find the information they were looking for.
To attract more visitors to your landing page, you may use titles like these:
Tips for mending your (x) with (your product)
The procedure for preparing (x) using (your product)
How much would all of this set you back? In any case, costs begin at $10 CPM (cost per 1,000 views). Nonetheless, a $500 advertising budget is required for each campaign. This means that those with a meagre marketing budget need to carefully weigh the benefits against the costs.
Campaigns Based on Influence:
TikTok has become a hotspot for online influencers, but they can be found anywhere. TikTok users who are already widely recognised as experts in their fields might be enlisted to test out or promote your items.
A transparently funded campaign is a hollow promotion, thus it stands to reason that the more genuine and sincere the collaboration, the better.
Now let’s say you’ve found an influencer that shares your expertise, has access to your target audience, or has some other reason to work with you. If that happens, their fans will no longer view your brand as trustworthy.
To close the deal after a visitor clicks through on a sponsor’s link, a well-designed landing page is crucial. Take a look at the Blow LTF landing page as an example of one of our one-of-a-kind services or merchandise pages.
Promotional material:
Apple Music, Chipotle, The Washington Post, and even ESPN are just a few of the many corporations who have their own TikTok channels.
The brand you’re building might have a dynamic personality and a dynamic tone. Nonetheless, keep the site’s ethos in mind at all times. It’s a DIY, collapsible, and casual-sounding platform for short-form material.
You may find Smart Copy by simply visiting the Unbounce-branded Tiktok channel. As you can see, this piece of humour subtly addresses the challenges faced by our target demographic while also offering a solution. The best part is that the channel isn’t actually selling anything, which is part of its success. The bio link takes you to Unbounce’s product page, and the article itself provides the kind of engaging material that consumers are looking for.
Hashtags:
To reiterate, hashtags are significant. Nevertheless, you should always incorporate trending hashtags into your posts. But you should also try your hand at creating your own.
Let’s pretend your intended demographic skews older: Your mission is to discover which hashtags they employ. According on data provided by TikTok, the following hashtags have been the most popular so far:
#family – 67 billion views
#momsoftiktok – 44 billion views
#dad – 25 billion views
#momlife – 20 billion views
#familytime – 8 billion views
#parenting – 4 billion views
Making your product or content suitable for these trending hashtags will, in a nutshell, get you in front of your target audience.
A good example is e.l.f. Cosmetics’ #eyeslipsface campaign, which Adweek deemed “the most influential campaign on TikTok.” Incredibly, they received over 4 billion views from over 5 million user-generated videos.
Maximize Your Success on TikTok by Developing Personalized Landing Pages:
TikTok’s rising popularity across all age groups makes it an important platform for advertising. There’s a high probability that your ideal customers are already utilizing it; you should, too.
You also know that in-feed ads, influencer marketing, branded content, and hashtags are the most effective ways to reach this audience. Yet, TikTok has a greater bounce rate than other social media platforms, so you’ll want a solution that prevents visitors from quickly clicking away from your landing pages.